Fashion trade shows are one of the best places where fashion designers can exhibit their works. If you are an emerging fashion designer, then you should make ample use of these types of events to showcase your new collection, create contacts and also to source the necessary materials to design apparels. Therefore, in order to ensure that things go exactly as you have planned, you should follow a fashion trade show calendar. With the help of a calendar, you can not only plan your schedule for the trade shows on time, you can also make sure that you carry the required samples and apparels to the event. So, once you have an idea about the dates of each trade show in a calendar year, it will be easier for you to plan your budget and book the necessary space in time.
Since the amount you are going to spend is a substantial one, you need to make sure that you book the best location for the trade fair. The calendar will also help you to pick the season when you will launch your new line. It would be a wise decision on your part to launch your new collection during fall, before spring season. This is because during this part of the year, the selling season is longer than the others. This will ensure that your line gets a good sale.
A fashion trade show calendar can also help you to meet deadlines. As a result, you will be able to make the required samples a couple of months in advance. The trade shows will provide feedback on your samples in time as well. You will get sufficient time not only to develop new designs but also improve future sales prospects. In order to make sure that your designs stand out in the exhibition, make it a point to spend some time in making rough sketches.
Then look into related areas like color schemes and line plannings before making business plans and marketing strategies. If you begin creating rough sketches with sufficient time in hand, you can come up with innovative designs which become the talk of the time in fashion trade shows. To get the best results, make sure that the samples as well as sketches are made by professionals who have a keen sense of fashion, and work under you. If you want to ensure that the designs you come up with are distinct, you can incorporate ideas from graffiti and street art.
No doubt right season plays a very important role when it comes to launching a new product, however, it should also be coupled with digital marketing like bulk SMS, social media & so on.